Public Relations is all about storytelling. It is a tool that can be used to drive business growth by creating powerful narratives around your brand, image or company. It is strategic communication that impacts the way you are seen, and felt, by getting the right message across to your intended audience. Good PR can help you build a solid reputation, great PR has the power to completely reinvent and transform your brand image.

You have a story, and you need to tell it Every entrepreneur, company or person has a why, what, where and how behind every product or service they offer. People love to feel a sense of connection to stories, well crafted PR presents these stories in a compelling way that draws audiences in by capturing their attention. Good PR helps you control the dialogue and sets the tone and the pace of your story. You need a harmonious business identity that inspires trust PR is the ‘voice’ that amplifies your brand identity and purpose, it lets your customers know how best you can meet their needs. The messaging across your ecosystem of stakeholders may differ depending on the intended audience , but Good PR helps you tie it all together by building on consistent narratives that reflect the core values, objectives and ethos of your brand. You need to build relationships that strengthens your brand Connection is the heart of PR and should be the heart of a good business. Building and maintaining relationships in unique ways supports and strengthens the brand in ways that paid marketing does not always accomplish. A good PR team can also help on the digital front by setting up social media channels that communicate the brand’s personality and connect with its audience.

Few small businesses can afford a PR agency's full-time services. Most people desire a monthly retainer. You should be able to handle straightforward press releases on your own with some instruction and research. Be sure the agency you choose is familiar with your industry before hiring them. Determine in detail what you are paying for and what you will receive in exchange for your money. Be especially cautious before agreeing to pay a retainer.

Getting people to know you and what you do is the main goal of PR. It can enhance perceptions and foster a favourable view of your business. How much money and time you invest in PR, is dependent on your current assessment of your brands’ image, your satisfaction with the results, and how crucial it is for you to enhance it.

Unless you’re a large firm with a big budget for advertising, PR might be a more cost-effective option for you to pursue.Whilst advertising tries to persuade customers to make a decision right now, PR helps you establish and maintain long term credibility, making it a mores sustainable way to build your brand, if you’re a small business. ⦁ PR generates organic and authentic reactions to your brand, it’s basically third party credibility. PR is believable, however, advertising is not. Being aware that advertisements are designed to try to sell makes customers passive and can even turn them off. ⦁ PR gives you the opportunity to establish a more intimate relationship with your audience. While an ad can elicit a direct response from a potential customer,it does not initiate a discussion that can develop into a more dynamic relationship between a brand and the people they serve.

At Redrick PR, what sets us apart is our desire to provide exceptional value for our clients, our ability to be completely immersed whilst executing campaigns from the start to the finish, in a way that ensures cohesive messaging across all platforms, and the passion we have as a team to ensure your success. Our process is fueled by intelligence, strategy, and partnership.

If you’re launching a start-up, a solid PR strategy is critical for attracting attention, building momentum and positioning your brand. If you’re an entrepreneur or corporate boss, who is looking to build professional credibility, or needs a fresh perspective in telling your story, PR can serve as a catalyst to push your brand forward, by leveraging insights to brand building and storytelling. If you’re a lifestyle brand launching a new product or running a campaign, a well executed and cohesive PR strategy is also an essential tool in your communication arsenal. You get to increase brand engagement with audiences and re-iterate or modify consumers' perception of your brand. If you’re a large organisation, you need timely PR analysis and recommendations to help facilitate stakeholder relationship management, that builds goodwill, enhances trust and transparency.

We set out KPIs at the start of every engagement, which are then measured within an agreed timeframe. We leverage a variety of tools to track and assess everything from Google Analytics to brand mentions, media results to social media analytics. We recommend that you measure what matters most to your brand/business based on the goals and objectives that we decide are most important for the short and long term.

Yes, we do. Though we are based in Nigeria, we continue to create strong campaigns for different international brands.

An influencer is someone with sway over your target audience. They can affect the purchasing decisions of others because of his or her authority, knowledge, position, insight or relationship with his or her audience. This makes them a useful launching pad for brands in search of credibility and social relationship assets with which brands can collaborate to achieve their marketing objectives.