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Cultivating Connections: The Power of Community Building for Brands
In today’s fast-paced digital landscape, brands are discovering that fostering communities isn’t just a nice-to-have — it’s a strategic i...
Jun 07, 2024 / Read More
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Breaking Down PR Basics: Essential Tasks and Tools
Being in the public relations sector as an office manager has provided me with a unique insight into this fascinating industry. From obse...
Apr 26, 2024 / Read More
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Why is everyone so obsessed with GEN- Z’s?
Why is everyone so obsessed with GEN- Z’s? — A Deep Dive into Public Relations Strategies for the Digital Generation
Apr 24, 2024 / Read More
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Guest and Media Listing: The Amplification of A PR Campaign
Every successful PR campaign has a motive, ideas, thoughts and strategies which when put together, achieves that goal. It is imperative t...
Mar 22, 2024 / Read More
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Elevate Your Campaign: Master Event PR & Experiential Marketing!
Picture this: Guests entering a transformed venue, where the scent of Polo Ralph Lauren is in the air, with amazing decor, delectable can...
Mar 07, 2024 / Read More
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Applying theAMEC Framework to Measure PR Campaigns
Over time, measuring PR campaigns has emerged as a significant challenge in the industry. PR professionals consistently face the responsi...
Feb 23, 2024 / Read More
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A Conversation with The PESO Model
You might ask, what is the PESO model? Why do I even need to know about this? In the age of viral tweets, sponsored Instagram posts, and ...
Feb 05, 2024 / Read More