Elevate Your Campaign: Master Event PR & Experiential Marketing!
Picture this: Guests entering a transformed venue, where the scent of Polo Ralph Lauren is in the air, with amazing decor, delectable can...
Mar 07, 2024 / Read More
Applying theAMEC Framework to Measure PR Campaigns
Over time, measuring PR campaigns has emerged as a significant challenge in the industry. PR professionals consistently face the responsi...
Feb 23, 2024 / Read More
A Conversation with The PESO Model
You might ask, what is the PESO model? Why do I even need to know about this? In the age of viral tweets, sponsored Instagram posts, and ...
Feb 05, 2024 / Read More
Beyond the Press Release: Meet AI, Your New PR Sidekick
This is the first chapter in the “Beyond the Press Release” series, where we explore the future of PR, powered by the latest tech.
Jan 30, 2024 / Read More
PR Ethics, are They Non-Existent in 2023?
We are well aware of what ethics are. And if you aren’t, I’ll give a brief definition of what they are. Ethics are moral principles that ...
Nov 24, 2023 / Read More
The Significance of Database Management in Public Relations
By Chidinma Anya
Nov 02, 2023 / Read More
Impact of Public Relations Bodies in Nigeria
Public Relations (PR) has a growingly important role in the constantly changing world of communication and reputation management. With th...
Oct 04, 2023 / Read More
Creating Unforgettable Moments: The Dynamic Duo of Event PR and Experiential Marketing
In a world inundated with advertisements and digital noise, a breath of fresh air emerges in the form of experiential marketing, coupled ...
Sep 13, 2023 / Read More