Lancome SSA
Influencer Trip
Bori Shinichi
THE BRIEF
Lancome tasked Redrick PR with enlisting Sub-Saharan influencers for a two-day trip to Zanzibar, Tanzania, for brand immersion across all Lancome lines (makeup, skincare, and fragrance).
THE SOLUTION
From start to finish, Redrick PR established communication tactics for influencer engagement.
We also coordinated and oversaw the creation of content across all touchpoints for the trip, as well as the distribution of assets across multiple media platforms.
THE RESULT
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