WHEN PR MEETS POP CULTURE: HOW MUSIC DRIVES BRAND CAMPAIGNS
Public Relations has always been about creating meaningful connections between brands and their audiences. In today’s culture-driven worl...
Sep 03, 2025 / Read More
How Afrobeats Became Nigeria’s Biggest PR
I’ve always had a deep, personal love for Afrobeats , it’s the soundtrack to my best memories. From days when I’m home alone to late-nigh...
Aug 11, 2025 / Read More
THE POWER OF PUBLIC RELATIONS IN SHAPING BRAND IMAGE
In today’s world, what people think or say about a brand can make or break it. That’s why Public Relations (PR) plays such a key role in ...
Aug 04, 2025 / Read More
The Future of Luxury in Africa Is Experiential
It’s not just about the perfume anymore. It’s about where you’re sipping the cocktail and who you’re with when you spritz a sample.
Jul 29, 2025 / Read More
From Press Releases to Public Impact: A Beginner’s Guide to Navigating PR Like a Pro
Source
Jul 23, 2025 / Read More
Going Viral, Getting Paid: Inside the Creator Economy and the Power of PR
Content is more than simply entertainment in the modern digital age; it’s a business. A new category of digital entrepreneurs known as co...
Jun 30, 2025 / Read More
PR in Real Life: The Chaos Before the Photos
If you are an influencer or are trying to be one by now, you’ve probably attended a PR event — or at least wanted to. Maybe it was VC Pol...
Jun 24, 2025 / Read More
Executive Assistants Do More Than Just Serve Coffee
It’s a common misconception that executive assistants simply manage calendars or fetch coffee. In reality, we are the strategic backbone ...
Jun 10, 2025 / Read More