How Afrobeats Became Nigeria’s Biggest PR
I’ve always had a deep, personal love for Afrobeats , it’s the soundtrack to my best memories. From days when I’m home alone to late-nigh...
Aug 11, 2025 / Read More
THE POWER OF PUBLIC RELATIONS IN SHAPING BRAND IMAGE
In today’s world, what people think or say about a brand can make or break it. That’s why Public Relations (PR) plays such a key role in ...
Aug 04, 2025 / Read More
The Future of Luxury in Africa Is Experiential
It’s not just about the perfume anymore. It’s about where you’re sipping the cocktail and who you’re with when you spritz a sample.
Jul 29, 2025 / Read More
From Press Releases to Public Impact: A Beginner’s Guide to Navigating PR Like a Pro
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Jul 23, 2025 / Read More
Going Viral, Getting Paid: Inside the Creator Economy and the Power of PR
Content is more than simply entertainment in the modern digital age; it’s a business. A new category of digital entrepreneurs known as co...
Jun 30, 2025 / Read More
PR in Real Life: The Chaos Before the Photos
If you are an influencer or are trying to be one by now, you’ve probably attended a PR event — or at least wanted to. Maybe it was VC Pol...
Jun 24, 2025 / Read More
Executive Assistants Do More Than Just Serve Coffee
It’s a common misconception that executive assistants simply manage calendars or fetch coffee. In reality, we are the strategic backbone ...
Jun 10, 2025 / Read More
Celebrating Women’s Empowerment: Serena Williams, the Super Bowl, and the Power of Representation
Celebrating Women’s Empowerment: Serena Williams, the Super Bowl, and the Power of Representation
May 28, 2025 / Read More