Going Viral, Getting Paid: Inside the Creator Economy and the Power of PR
Content is more than simply entertainment in the modern digital age; it’s a business. A new category of digital entrepreneurs known as co...
Jun 30, 2025 / Read More
PR in Real Life: The Chaos Before the Photos
If you are an influencer or are trying to be one by now, you’ve probably attended a PR event — or at least wanted to. Maybe it was VC Pol...
Jun 24, 2025 / Read More
Executive Assistants Do More Than Just Serve Coffee
It’s a common misconception that executive assistants simply manage calendars or fetch coffee. In reality, we are the strategic backbone ...
Jun 10, 2025 / Read More
Celebrating Women’s Empowerment: Serena Williams, the Super Bowl, and the Power of Representation
Celebrating Women’s Empowerment: Serena Williams, the Super Bowl, and the Power of Representation
May 28, 2025 / Read More
AI in PR: FRIEND OR FOE? Let’s Keep It Real.
If there’s one thing PR professionals love, it’s a trend with a little drama, and artificial intelligence is serving just that. Depending...
May 20, 2025 / Read More
Charity, Fashion & Public Relations: The MET Gala 2025
We can’t speak of mid-year fashion without referring to the most talked-about fundraiser in the fashion industry. At this moment, every y...
May 12, 2025 / Read More
From Press Releases to TikTok Trends: How PR is Evolving in the Digital Age.
By Chidinma Anya
Apr 09, 2025 / Read More
Beyond the Press Release: How Partnerships Are Redefining Africa’s Luxury & Consumer Markets
This second chapter in the Beyond the Press Release series explores how strategic collaborations — not just traditional PR — are shaping ...
Mar 17, 2025 / Read More