4 QUESTIONS EVERY AFRICAN BUSINESS OWNER SHOULD ASK BEFORE INVESTING IN SOCIAL MEDIA MARKETING

A lot of African businesses still underestimate the power of social media in today’s world. However, Facebook currently has over 2. 3…
  • by Kenley
  • 2019.06.17

8 Social Media Marketing Tools Your Competition Is Using to Succeed

I’m no magician, but if you are reading this post, here’s what I know about you…
  • by Kenley
  • 2019.06.06

HOW TO CRAFT A CALL-TO-ACTION THAT CONVERTS

A call to action is a word, phrase, or sentence that tells your readers exactly what you want them to do next. It is basically a snippet…
  • by Kenley
  • 2019.06.06

5 Reasons why your Business should get better at Email Marketing

One of my mantras is ‘go where your customers are’….and inboxes are one of those places you will find them!
  • by Kenley
  • 2019.04.10

Africa Wins BIG in Digital Innovation With Social Impact at the 2019 World Summit Awards

I realized earlier this week that it’s been 10 years since I got involved with the World Summit Awards, a global contest for solutions…
  • by Kenley
  • 2019.03.19

4 Steps for Protecting Your Social Media Accounts from Hack

To help you stay safe from hackers and secure your social media accounts, here’s a list of things you should do.
  • by Kenley
  • 2019.03.07

Content Marketing — Why Your Blogposts Are Not Ranking High And How To Make Them Better

Are you spending lots of time writing blogposts that don’t get any engagement? Or are you spending lots of money on outsourcing your…
  • by Kenley
  • 2019.02.28

EdTech & the Fourth Industrial Revolution in Africa— tales from SMWLagos

Meet Adaeze and Aisha — they are 3 years old — it’s the year 2019 and they have never had any contact with any kind of technology. They go…
  • by Kenley
  • 2019.02.15

A Guide to Social Commerce Success for Nigerian Retail Brands

In the last 18 months we’ve seen the rise of social commerce features on our favourite Social Media Channels! We believe that social…
  • by Kenley
  • 2019.02.04

The Ultimate Guide To Optimizing Your Website For Increased Sales

Of what use is high website traffic if a good percentage of them cannot be converted to leads. So many businesses place so much focus on…
  • by Kenley
  • 2019.01.18